30 questions. A clear picture of where your marketing stands.
01. Whether your positioning is sharp enough to attract the right clients
Most founders can describe what they do. Fewer can do it in a way that makes the right prospect immediately recognize themselves. This section shows you the gap.
02. Where your lead generation has gaps and which ones matter most
Referrals are a foundation, not a strategy. If you can't point to at least one reliable lead source beyond referrals, you'll find out here and know what to build first.
03. How consistent (or inconsistent) your marketing actually is
Activity without a system is just noise. This section reveals whether your marketing has the structure to produce results or just produce effort.
04. What your score means and exactly what to do next
Every score range comes with a clear next step. You won't finish this checklist wondering what to do with the results.